Branding videos are the newest way to break through the clutter on social media. Consumers want to share things, but they only want to share good things. As gate keepers of social media, we must be able to identify and tell good stories.
Your assignment is to find a good video from a reputable brand. Make sure you enjoy it first, then explain why it accomplishes its goal – be sure to define that goal as well.
Be sure to list the brand, the strategy, the brand positioning statement and the plot. Then write one to two paragraphs about how it breaks through the clutter.
Your initial postings are due by Friday at 11:55 p.m. Your response postings are due by Monday at 11 a.m.